Tuesday, January 22, 2008
"The Caring Economy " by Gerry McGovern
In the digital age, it pays to care ! How will business differentiate3 itself in a world becoming increasingly commotditised ?
In a world that is becoming increasingly automated ?
There isn't an economy in history that is ruled by price alone !!
To differentiate itself, a company can start by using the internet to engate with its cusomters more, seeing them as partners so as to develop solid, long-term,mutually profitable relationships. By developing product that truly match customer needs. By focussing on service. By being friendly and helpful.
Because human relationships cannot be automated, cannot be commoditised.
Machine, at least for now, cannot be pgogrammed to care ! People care. And let's not forget, in this haze of technological change and often illusory promise, it's people who buy our products and services. We are an intelligent , lften logical and driven species ; that is accepted.
We are also a sentient species. We feel. We are . Like to be cared for. We care about our food ; clothes ; our family ; community and nay, nation. Yes, we belong to a Caring Society.
Having said all that, it has to be acceptd that we live in a society where caring is increasingly self-centred,.It is vital that we are able to look at the world with fresh eyes and are willing to learn new things, new busines practices.
It is vital that we take nothing for granted. That we assume nothing. That , we question everything.
Link to This book on the amazon :
http://www.amazon.com/review/product/1901657612/ref=cm_cr_dp_synop?%5Fencoding=UTF8&sortBy=bySubmissionDateDescending#R3AC2XHNOE2N24
One of the reviews here :
----------------------------
This book was written by a man you really seems to know where we are going as a society / race. I work in I.T. myself and I often feel that no one really knows where we are going to end up, not Lou Gestner, not Bill Gates. Sure these guys know what the technology will be, they are going to sell it to us, but they don't seem to know or care where the technology will leave us as people.
That's what is great about Gerry Mc Govern's book, he is trying to share his vision of how the Internet and related technologies will effect us as human beings.
The book offers a vast array of facts from meticulously researched sources about the way the Internet has developed and is developing. Throughout there is a consistent message: this is a new era, there are new challenges here's how I think we can deal with them.
In case you are wondering, McGovern's basic suggestions for the Digital age is A new age requires new thinking technology doesn't matter - people do. Price isn't event that important - but people are. Your business should look after / care for people - your staff, your customers, the people in your region, the people who visit your website, etc. - that way you will succeed.
He may eventually be proven wrong but at least he sets out a vision. Now that I have a firm idea of where one person thinks we are going I will find it easier to critically evaluate what others are saying, so if just for that alone - this is agreat book.
Another of his Book," Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback) " has received a 5-star rating. Link here :
http://www.amazon.com/Killer-Web-Content-Deliver-Service/dp/071367704X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1201013510&sr=1-1
In a world that is becoming increasingly automated ?
There isn't an economy in history that is ruled by price alone !!
To differentiate itself, a company can start by using the internet to engate with its cusomters more, seeing them as partners so as to develop solid, long-term,mutually profitable relationships. By developing product that truly match customer needs. By focussing on service. By being friendly and helpful.
Because human relationships cannot be automated, cannot be commoditised.
Machine, at least for now, cannot be pgogrammed to care ! People care. And let's not forget, in this haze of technological change and often illusory promise, it's people who buy our products and services. We are an intelligent , lften logical and driven species ; that is accepted.
We are also a sentient species. We feel. We are . Like to be cared for. We care about our food ; clothes ; our family ; community and nay, nation. Yes, we belong to a Caring Society.
Having said all that, it has to be acceptd that we live in a society where caring is increasingly self-centred,.It is vital that we are able to look at the world with fresh eyes and are willing to learn new things, new busines practices.
It is vital that we take nothing for granted. That we assume nothing. That , we question everything.
Link to This book on the amazon :
http://www.amazon.com/review/product/1901657612/ref=cm_cr_dp_synop?%5Fencoding=UTF8&sortBy=bySubmissionDateDescending#R3AC2XHNOE2N24
One of the reviews here :
----------------------------
This book was written by a man you really seems to know where we are going as a society / race. I work in I.T. myself and I often feel that no one really knows where we are going to end up, not Lou Gestner, not Bill Gates. Sure these guys know what the technology will be, they are going to sell it to us, but they don't seem to know or care where the technology will leave us as people.
That's what is great about Gerry Mc Govern's book, he is trying to share his vision of how the Internet and related technologies will effect us as human beings.
The book offers a vast array of facts from meticulously researched sources about the way the Internet has developed and is developing. Throughout there is a consistent message: this is a new era, there are new challenges here's how I think we can deal with them.
In case you are wondering, McGovern's basic suggestions for the Digital age is A new age requires new thinking technology doesn't matter - people do. Price isn't event that important - but people are. Your business should look after / care for people - your staff, your customers, the people in your region, the people who visit your website, etc. - that way you will succeed.
He may eventually be proven wrong but at least he sets out a vision. Now that I have a firm idea of where one person thinks we are going I will find it easier to critically evaluate what others are saying, so if just for that alone - this is agreat book.
Another of his Book," Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback) " has received a 5-star rating. Link here :
http://www.amazon.com/Killer-Web-Content-Deliver-Service/dp/071367704X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1201013510&sr=1-1
