Saturday, January 07, 2006
"The Seeds of Innovation " by Elaine Dundon
“ The Seeds of Innovation “ by Elaine Dundon
Trend watching can help you anticipate how the landscape will change and how you can prepare for these changes. Trend watching can help you anticipate what customers might want in the future. For example, car manufacturers could anticipate that as urban centres become more dense, customers might want cars that offer more safety and control. In addition to looking at trends in the marketplace yourself, ask others what trends they believe tare shaping your industry and why they think these trends are important.
When you see a trend, ask yourself the following Five questions.
1) What is causing this trend ?
2) How will this trend affect my team and my organization ?
3) What problems will this trend cause ?
4) What opportunities does this trend offer ?
5) How can we turn this trend into a practical application ?
Noticing small changes early helps you adapt to the bigger changes that are to come. Failing to see the changing market place, or what Theodore Levitt charactarised as “ Marketing myopia” can lead to serious challenges. Insights mining, or translating new information into insights , is both an art and a science. The science part includes the ability to analyse market conditions, consumer needs, and internal circumstances and then, convert this information into insights. The art part includes the ability to be more aware of the opportunities in and , through imagination , mold this information into further insights.
Only one book by this author at amazon, cited above, which received a 5-star rating. Link here:
http://www.amazon.com/gp/product/0814471463/qid=1136632646/sr=1-1/ref=sr_1_1/002-6198030-2943218?s=books&v=glance&n=283155
Trend watching can help you anticipate how the landscape will change and how you can prepare for these changes. Trend watching can help you anticipate what customers might want in the future. For example, car manufacturers could anticipate that as urban centres become more dense, customers might want cars that offer more safety and control. In addition to looking at trends in the marketplace yourself, ask others what trends they believe tare shaping your industry and why they think these trends are important.
When you see a trend, ask yourself the following Five questions.
1) What is causing this trend ?
2) How will this trend affect my team and my organization ?
3) What problems will this trend cause ?
4) What opportunities does this trend offer ?
5) How can we turn this trend into a practical application ?
Noticing small changes early helps you adapt to the bigger changes that are to come. Failing to see the changing market place, or what Theodore Levitt charactarised as “ Marketing myopia” can lead to serious challenges. Insights mining, or translating new information into insights , is both an art and a science. The science part includes the ability to analyse market conditions, consumer needs, and internal circumstances and then, convert this information into insights. The art part includes the ability to be more aware of the opportunities in and , through imagination , mold this information into further insights.
Only one book by this author at amazon, cited above, which received a 5-star rating. Link here:
http://www.amazon.com/gp/product/0814471463/qid=1136632646/sr=1-1/ref=sr_1_1/002-6198030-2943218?s=books&v=glance&n=283155
