Sunday, January 02, 2011

 

Winning in Emerging markets by Tarun Khanna

Winning in emerging markets
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January 3, 2011 | Author: Tarun Khanna |

A business school in some sense is an institution that, in addition to training and teaching people to think about their role in society, serves a variety of functions from the standpoint of a potential employer.

It helps screen talent and certifies that it is of high quality... Executive search firms also complement this process.

By institutional void, we refer to the situation in most emerging markets when specialist institutions and intermediaries such as executive search firms and business schools are either completely absent or not functioning as well as they might.

So, in this example, buyers of talent can't get together as easily as they might, with sellers of talent (such as graduates of business schools).

For managers, if their business growth is predicated on hiring appropriate amounts of talent as it invariably is what do they do to compensate for the absence of support services that they might take for granted in the US or in other more mature markets?In the book we discuss at length how companies adapt to these missing institutions.

We also describe different kinds of institutional voids and give examples of companies trying to adapt.

A useful starting point for managers is to construct an institutional map and see what the institutional voids are.

It's important to have the right kinds of conversations and identify the problems that need to be resolved over and above the core function in a business of making anything from widgets to washing machines to life-saving drugs.

Amazon link on the book by Tarun Khanna, is HERE !
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