Tuesday, May 03, 2011
" Art of Start " by Guy Kawasaki
The Art of Start
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" There are many ways to describe the ebb & flow ; the Yin & Yang ; bubble-blowing and bubble-bursing phases of business cycles ! Here is another one : Microscopes and Telescopes !
In the MICROSCOPE Phase, there is a cry for level headed thinking, a return to fundamentals, and going ' back to basics'.
Experts magnify every detail, line item and expenditure and THEN demand full-blown forecasts, protracted market research and all-encompassing competitive analysis !
In the TELESCOPE phase, entrepreneurs bring the future closer ! The dream up ' The Next Big Thing' ; change the world and make late-adopters eat their dust. Lots of money is wasted but some crazy ideas do stick ! And the world moves forward.
When Telescopes works, everyone is an astronomer, and the world is full of stars !
When they don't , every one whips out their microscopes, and the world is full of flaws.
The reality is that, you need BOTH Microscope and Telescope, to acheive success.
The problem is that, this means, gathering information that is spread among 100 s of books, magazines and conferences ... Our goal is to help you , use your knowlege, love, and determination to create something great without getting bogged down in theory and unnecessary details. Our presumption is that - your goal is to change the world - not study it ! "
Excerpted from : " The Art of Start " by Guy Kawasaki.
Amazon review link :
http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-Starting/dp/1591840562/ref=sr_1_2?s=books&ie=UTF8&qid=1304489741&sr=1-2
---------------------
" There are many ways to describe the ebb & flow ; the Yin & Yang ; bubble-blowing and bubble-bursing phases of business cycles ! Here is another one : Microscopes and Telescopes !
In the MICROSCOPE Phase, there is a cry for level headed thinking, a return to fundamentals, and going ' back to basics'.
Experts magnify every detail, line item and expenditure and THEN demand full-blown forecasts, protracted market research and all-encompassing competitive analysis !
In the TELESCOPE phase, entrepreneurs bring the future closer ! The dream up ' The Next Big Thing' ; change the world and make late-adopters eat their dust. Lots of money is wasted but some crazy ideas do stick ! And the world moves forward.
When Telescopes works, everyone is an astronomer, and the world is full of stars !
When they don't , every one whips out their microscopes, and the world is full of flaws.
The reality is that, you need BOTH Microscope and Telescope, to acheive success.
The problem is that, this means, gathering information that is spread among 100 s of books, magazines and conferences ... Our goal is to help you , use your knowlege, love, and determination to create something great without getting bogged down in theory and unnecessary details. Our presumption is that - your goal is to change the world - not study it ! "
Excerpted from : " The Art of Start " by Guy Kawasaki.
Amazon review link :
http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-Starting/dp/1591840562/ref=sr_1_2?s=books&ie=UTF8&qid=1304489741&sr=1-2
